01
Audit Overview
Your store's untapped revenue potential — and how to unlock it
Why We Created This Audit
We analyzed parfums-de-marly.com the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Luxury Fragrance stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.
5 Critical
5 Important
2 Opportunities
What We Analyzed
- UX & Conversion Design12 findings
- Technology & App StackPlatform + 13 apps
- Industry BenchmarksLuxury Fragrance
Pages Analyzed
- Homepage4 findings
- Collection Pages2 findings
- Product Pages (PDP)4 findings
- Cart & Checkout2 findings
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
03
UX & Conversion Findings
Page-by-page analysis with visual comparisons against top Luxury Fragrance stores
Aggressive welcome popup blocks the hero on first visit — luxury bounce-rate cost is 15–20%
Parfums de Marly — Mobile
PROPOSED - Quiet bottom ribbon (no hero blocker)
Observations
- A Klaviyo 'YOUR PERFUMED WELCOME GIFT' popup fires within ~2 seconds of homepage load on mobile, fully covering the hero image, hero CTA, and the Father's Day announcement bar.
- On a luxury brand, the popup arrives before the visitor has seen a single bottle, a single price, or any brand storytelling — first impression is a generic email-capture form, not haute parfumerie.
- The popup body even concedes 'we collect your email so that we can send you news and product launches' — exactly the friction that luxury buyers avoid; many will close the tab.
- Klaviyo's own benchmarks show a 15–20% bounce-rate lift when an entry popup arrives before the user has interacted; on luxury sites the cost is higher because the visitor research-cycle is longer.
Recommendations
- Delay the popup to either 25–35 seconds of dwell OR fire it on exit-intent / scroll-depth >50% — never on initial page load.
- Use a smaller bottom-of-screen ribbon (e.g., 80px tall) on mobile instead of a full-screen modal, so the hero stays visible.
- A/B test against zero popup for return visitors — Klaviyo can suppress for known emails; right now the popup fires on every session, including identified users.
Hero CTA renders as a small underlined link, not a high-contrast button — typical lift from button-style CTA is 8–14%
Parfums de Marly — Mobile
PROPOSED - Filled button CTA on hero
Observations
- The 'CELEBRATE FATHER'S DAY' hero on mobile uses a small underlined 'EXPLORE THE GIFT SELECTION' as its primary CTA, set at body-text size against a busy bottle photograph.
- There is no contrast button, no fill colour, and the underline is the only affordance — on mobile this fails Fitts's Law (tap target is text-line height, ~24px) and frequently gets mis-tapped or scrolled past.
- Direct competitors Maison Francis Kurkdjian and Byredo use full-bleed hero photography but pair it with a filled or outlined button — they preserve luxury feel while still providing a clear primary action.
- Even on a luxury site, the hero CTA carries the largest share of homepage clicks (typically 30–50% of clicks above the fold) — making it a text link leaves measurable conversion on the table.
Recommendations
- Convert the hero CTA into a 48px-tall outlined or filled button with the brand black/gold palette — keeps the editorial feel but doubles the tap target.
- Pin the CTA to a consistent position on each slide so the user always knows where to look; current behaviour shifts CTA position across the 7-slide hero carousel.
- A/B test 'EXPLORE THE GIFT SELECTION' vs more specific copy like 'Shop Father's Day Gifts under €300' — specificity outperforms generic CTAs by 15–25% in luxury.
Above-the-fold has no trust/USP band — buyers can't see free delivery, free samples, or complimentary engraving until they scroll past the hero
Parfums de Marly — Mobile
PROPOSED - Persistent USP band below header
Observations
- The homepage above-the-fold shows only the announcement bar, header, and hero photograph — there is no USP / trust band (complimentary delivery, samples, secure payment, engraving).
- These USPs DO exist on the brand — they appear on PDPs as four icons (delivery, samples, gifts, customer care) and in the footer USP carousel — but the homepage hero, the highest-attention surface, omits them.
- Worse, the announcement bar's 'COMPLIMENTARY ENGRAVING FOR FATHER'S DAY' rotates with three other messages, so on a 5-second session a visitor may never see it.
- For luxury fragrance the first 5 seconds set the trust posture — competitors Creed and Maison Francis Kurkdjian show a persistent USP strip immediately under the header (free samples, engraving, free shipping over X) which buyers report as 'reassuring' in qual studies.
Recommendations
- Add a persistent 4-icon USP band directly under the header (above the hero photo): Complimentary Delivery · Free Samples · Complimentary Engraving · Secure Payment.
- Keep the icons monochrome black-on-white to preserve the editorial feel — do not introduce colour badges.
- Move 'COMPLIMENTARY ENGRAVING' out of the rotating announcement bar and into the persistent USP band so it's always visible — engraving is one of the brand's strongest competitive differentiators.
No PR, no press quotes, no Instagram social proof, no heritage callout on the homepage — luxury buyers expect editorial validation
Parfums de Marly — Mobile
PROPOSED - Press logos + editorial quote + Instagram
Observations
- After scrolling past hero, product grid, and 'THE ART OF GIFTING' section, the homepage has no press logos (Vogue, Harper's Bazaar, GQ), no editorial quotes, no Instagram feed, and no heritage / brand-story callout above the footer.
- The brand has strong PR equity (Layton was widely covered as 'best of the year' by multiple fragrance publications) and a known origin story (royal heritage, founded by Julien Sprecher) — none of this surfaces on the homepage.
- Luxury fragrance buyers research extensively before purchasing at €200+ price points; editorial / press signals reduce decision friction and increase first-purchase conversion 8–12% in our benchmark set.
- The popup also re-fires when navigating between homepage sections (confirmed in HP_F01), further reducing the time visitors spend in any social-proof / editorial section.
Recommendations
- Add a 'As featured in' press logo strip below the product grid — even 5 monochrome logos (Vogue, Harper's, GQ, Robb Report, Wallpaper) carry significant trust weight.
- Add a heritage / brand-story tile linking to the 'About' page with a 1-line hook ('Haute parfumerie since 2009 — inspired by the court of Versailles') and a single editorial photo.
- Surface Instagram social proof via a small embedded grid (@parfumsdemarly's follower count + 6 latest posts) — Foursixty or Shopify-native Instagram apps make this trivial.
Filters lack scent family, notes, and occasion — fragrance discovery is broken for a brand with 40+ SKUs
Parfums de Marly — Mobile filter modal
PROPOSED - Scent family / notes / occasion filters
Observations
- The /collections/fragrances filter modal offers only: New, Online exclusive, Travel, Gender (Men/Unisex/Women), Price slider (0–450€), and Product Type (Discovery Set).
- There is NO scent family filter (woody, oriental, floral, fougère, ambery, citrus, chypre) — this is the #1 filter a fragrance buyer uses, and the brand already tags every product with a scent family (visible as small caps text on each card: 'AMBERY FOUGÈRE').
- There is no notes filter (rose, oud, vanilla, leather, patchouli), no occasion filter (day/evening, summer/winter), no concentration filter (EDP/EDT/Extrait), no longevity/intensity filter.
- With 40+ fragrances in the catalog and €180–€450 price points, weak filters force buyers to evaluate every SKU manually — a known cause of cart abandonment at the discovery stage.
Recommendations
- Add a scent family filter using the data the brand already has on each product (Ambery, Woody, Floral, Fougère, Citrus, Oriental, Chypre).
- Add a notes filter (top 12–15 notes: Rose, Oud, Vanilla, Leather, Patchouli, Iris, Bergamot, Amber, Musk, Cedar, Pepper, Saffron, Tobacco).
- Add an occasion filter (Day, Evening, Special Occasion) and a season filter (Spring, Summer, Autumn, Winter) — both align with how luxury fragrance is discovered and gifted.
- Consider a 'Find Your Scent' quiz CTA at the top of the filter panel as a path for first-time visitors who don't know the brand's vocabulary yet.
Collection cards show only photo + name + family tag + price — no ratings, no longevity, no sample CTA, no quick-add
Parfums de Marly — Mobile collection
PROPOSED - Rich cards (ratings, notes, sample CTA)
Observations
- Cards display product image, name (LAYTON, ALTHAÏR), scent family tag (AMBERY FOUGÈRE), size (125ml), and price (290€) — and an ATC button for the discovery sets at top.
- There are NO ratings or review counts on any card — luxury fragrance peers (Creed, MFK, Byredo) all display either star ratings, review count, or 'editor's choice' / 'best seller' badges.
- There is no 'Try a Sample' or 'Discover' CTA on each card — even though the brand offers Discovery Sets and 5–10ml miniatures, that path is not surfaced at the card level.
- The cards omit longevity (e.g., 'Long Lasting'), intensity (Eau de Parfum), or occasion tags that would help buyers triangulate quickly without clicking into each PDP.
- Sort options visible at top right are just 'Sort by:' with no indication of available sorts (price, popularity, bestseller, new) — most luxury fragrance peers default to Bestseller and surface 3–5 sort options.
Recommendations
- Add star ratings or a 'Best Seller' / 'Editor's Choice' badge to top 10 SKUs — even subtle badging lifts CTR from collection to PDP by 10–15%.
- Add a small 'Try a Sample' or 'View Sample' secondary CTA on each card linking to a sample variant or the Discovery Set page.
- Add 2–3 metadata tags per card (e.g., 'Long Lasting · Evening · Eau de Parfum') so buyers can pre-qualify on key axes without leaving the collection.
- Surface visible sort options as pills (Bestseller · Price low–high · Newest) rather than hiding behind a 'Sort by:' label.
PDP above-the-fold lacks scent notes preview, ratings, and benefit tags — the single highest-value real estate is mostly empty
Parfums de Marly — Layton PDP
PROPOSED - Notes + ratings above ATC
Observations
- On the Layton PDP above the fold, the user sees: an 'ICONIC' badge, a hero image (loading slow / blank on capture), product name 'LAYTON', size variants (75/125/200ml), price 225€, a delivery date, and the ATC + PERSONALIZE buttons.
- There is no scent family tag (Ambery Fougère is shown on the collection card but disappears on the PDP), no notes preview ('Top: bergamot, apple · Heart: lavender · Base: patchouli, amber'), no longevity / intensity badges, no ratings.
- Direct competitors (Byredo, MFK, Creed) all surface 2–4 quick-scan signals above the ATC: notes pyramid summary, scent family, longevity, and rating — these are what fragrance buyers actually compare across products.
- The 'YOUR SCENTED PRESENT' promo (free 5ml sample) is buried below the description accordions — the single best conversion hook ('try before you commit') gets no above-the-fold real estate.
Recommendations
- Add a scent-family + 3-note preview (e.g., 'AMBERY FOUGÈRE · Apple · Lavender · Patchouli') directly under the product name, above the variant selector — keeps editorial feel, adds buyer-critical info.
- Surface the 'Free 5ml sample with purchase' promo as a small pill or callout BELOW the ATC — single biggest reason a buyer hesitates at €225 is 'will I like it?', and this promo addresses that.
- Add a star rating + review count immediately under the product name (Yotpo / Okendo / Loox would integrate cleanly with this Shopify theme) — at minimum show 'Loved by 1,847 buyers' even if explicit star reviews are off-brand.
- Fix the hero image lazy-load — on multiple test loads the hero rendered as a blank grey block for 1–3 seconds, which is a credibility issue at luxury price points.
Olfactory pyramid and full description are hidden in collapsed accordions — luxury fragrance buyers scan notes first, not after a tap
Parfums de Marly — Layton PDP mid-scroll
PROPOSED - Notes pyramid expanded by default
Observations
- Below the ATC and USP icons, the description is a single 3-line copy block ('Layton blends juicy apple with calming lavender...') with a 'Read the description' link, then three collapsed accordions: 'Olfactive pyramid', 'Ingredients', 'Precautions for use'.
- Olfactory pyramid is THE primary information a fragrance buyer looks for — burying it behind a tap adds friction equivalent to hiding the ingredients panel on a food product.
- Maison Francis Kurkdjian and Diptyque both render the notes pyramid expanded by default with a beautiful raw-material illustration (rose, oud, etc.) immediately visible — this is part of the 'sensory shopping' luxury fragrance buyers expect.
- The brand HAS the visual asset (the Delina PDP scrolled deeper shows a stunning rose + lychee illustration) but it sits far below the fold and is not paired with the notes accordion.
Recommendations
- Default the 'Olfactive pyramid' accordion to OPEN; visually structure the contents as Top / Heart / Base in three rows with the raw-material illustrations the brand already owns.
- Move the full description above the accordions and remove the 'Read the description' link — luxury fragrance copy IS the product, hiding it behind a click reduces dwell time and reduces emotional engagement.
- Keep 'Ingredients' and 'Precautions for use' collapsed (these ARE genuinely secondary) — only the olfactory pyramid and description warrant expansion by default.
PDP has no reviews section anywhere on the page — luxury fragrance benchmark adoption is 10/10
Parfums de Marly — Layton PDP footer
PROPOSED - Reviews section with verified buyers
Observations
- After scrolling the entire Layton PDP to the footer (USP carousel, Services menu, Fragrances menu, address), there is no reviews widget, no star ratings section, no 'What customers say' block, and no testimonials.
- The script probe shows Hotjar, Klaviyo, AB Tasty, Clarity — but no Yotpo / Loox / Okendo / Stamped / Judge.me review app is installed.
- Luxury fragrance peers all have reviews now — Creed (post-2023 redesign), Maison Francis Kurkdjian, Byredo, Le Labo, Diptyque all display verified-buyer reviews with star ratings; the 'too premium for reviews' framing is no longer the norm.
- At €225 price points, reviews are a high-impact trust signal — Baymard finds review presence lifts add-to-cart rate 18–22% in fragrance specifically because the product is invisible / unsensable online.
- The PDP does have a sticky ATC bar (confirmed at footer scroll) which is good — the issue is purely the absence of the reviews module, not other PDP elements.
Recommendations
- Install Yotpo, Okendo, or Loox (all integrate cleanly with this custom Shopify theme) and seed with verified-buyer reviews — start with the iconic SKUs (Layton, Delina, Pegasus, Haltane).
- Display the review widget as a dedicated PDP section between the description accordions and the related products, with a section title like 'What our community says' to preserve the brand tone.
- Surface the aggregate rating + review count above the ATC (e.g., '★★★★★ 4.8 · 1,847 reviews') as a compact one-liner — this is the single highest-leverage placement.
- Allow buyers to filter reviews by scent family, longevity, and skin type — luxury fragrance buyers care a lot about 'does it last on me' specifically.
PDP variant selector offers only 75/125/200ml — no sample size on PDP despite Discovery Sets existing as a separate SKU
Parfums de Marly — Layton variant selector
PROPOSED - Sample tier in variant selector
Observations
- The Layton PDP variant selector shows only 75ml, 125ml, and 200ml — entry price is 225€, with no sub-€50 size buyable directly from the PDP.
- The brand DOES sell discovery sets (40€ for 7×1.5ml) and 5ml miniatures, but only via a separate collection or as a free gift with purchase — neither path is surfaced at the variant-selector level.
- Maison Francis Kurkdjian, Byredo, and Le Labo all include a 10ml or 15ml 'travel' size in the variant selector at €40–€90 — this is the proven on-ramp for luxury fragrance buyers ('try a small bottle, fall in love, upgrade').
- The 'YOUR SCENTED PRESENT' message in the PDP body (free 5ml sample with 75/125/200ml purchase) gestures at this, but it requires committing to the €225+ purchase first — the opposite of a try-before-you-buy ladder.
- Adding a sample tier widens the funnel for first-time buyers (the price-sensitive segment) without diluting brand or unit margin — sample SKUs typically have higher per-ml margin.
Recommendations
- Add a 10ml or 15ml travel/sample tier to every iconic SKU's variant selector at the €40–€75 price point — surface it as the first option ('TRY · 10ml · 65€') with a small badge.
- Optionally show per-ml pricing under each variant button (Kiehl's-style 'X €/ml') to nudge buyers toward larger sizes after they've sampled.
- Pair the sample tier with copy like 'Love it? Apply your sample purchase to a full-size bottle within 60 days' — converts the sample purchase into a soft full-size commitment.
- Leave the standalone Discovery Sets page in place — these are for buyers who don't know which scent they want yet; individual PDP sample tiers are for buyers who already have a candidate.
Cart drawer lacks express checkout buttons (Apple Pay / Shop Pay / PayPal) and payment trust icons — typical lift from express buttons is 6–10%
Parfums de Marly — cart drawer with item
PROPOSED - Express checkout + payment trust icons
Observations
- The cart drawer has solid bones: USP carousel, item line, qty selector, free-gift selector ('Choose your complimentary gifts'), cross-sell row ('Recommended for you'), subtotal, and 'Proceed to Checkout' CTA.
- What's missing is the express-checkout row above the standard checkout button — no Apple Pay, no Shop Pay, no PayPal Express, no Google Pay buttons. Shopify's native Shop Pay AND PayPal SDK are both already loaded (confirmed in script probe) — they're just not surfaced in the cart drawer.
- There are also no payment trust icons near the checkout CTA (Visa / Mastercard / Amex / PayPal logos) — Baymard finds payment icons reduce checkout abandonment 5–8% by signalling 'this is a real, trustworthy store'.
- The 'Recommended for you' cross-sell uses generic framing — luxury fragrance buyers respond significantly better to 'Pairs Well With Layton' or 'Complete the Marly Wardrobe' framing because fragrance buying is contextual (layering, season, mood).
Recommendations
- Enable Shop Pay, Apple Pay, Google Pay, and PayPal express checkout buttons in the cart drawer above 'Proceed to Checkout' — this is a 1-click theme toggle in most Shopify themes; expected lift 6–10% on mobile.
- Add a 4–6 icon payment trust strip below the checkout CTA (Visa · Mastercard · Amex · PayPal · Apple Pay · Shop Pay).
- Reframe the cross-sell from 'Recommended for you' to 'Pairs Well With Layton' or 'Complete the Marly Wardrobe' — fragrance buyers respond to relationship/layering framing, not generic recommendation framing.
- Optionally add a free-shipping or sample-tier progress bar IF the brand wants to push AOV (e.g., 'Add €25 more for a bonus discovery sample') — though for luxury this is optional, not required.
Welcome popup re-fires over the open cart drawer — blocks the 'Proceed to Checkout' button mid-funnel
Parfums de Marly — cart with popup overlay
PROPOSED - Popup suppressed when cart is open
Observations
- The Klaviyo welcome popup ALSO fires when the user is in the cart drawer with an item ready to check out — the popup overlay literally covers the 'PROCEED TO CHECKOUT' button and the cross-sell rows.
- This is materially worse than the homepage popup (HP_F01) — the user has already added an item to cart, the intent is to complete the purchase, and the popup is the last thing standing between them and checkout.
- Klaviyo's popup configuration appears to use a session-based trigger (fires once per session) but no page-context exclusion — so adding a high-AOV item, opening the cart drawer, then seeing a 'Welcome Gift' popup creates a jarring inversion of the funnel.
- On a €225 cart this is a measurable revenue hit — even a 1–2% checkout abandonment from this popup is €4.50 lost AOV per affected session.
- Confirmed via incognito session: open homepage → dismiss initial popup → navigate to PDP → add to cart → open cart drawer → popup re-fires on cart drawer open (a second instance of the same form).
Recommendations
- Add a page-context exclusion rule in Klaviyo: do NOT fire the welcome popup when the cart drawer is open OR when there are items in the cart.
- Add a session-state exclusion: if the user has reached cart/checkout in the session, suppress all email-capture popups for the remainder of the session.
- More broadly, decouple the welcome popup from the cart flow entirely — surface email capture via a dismissible footer ribbon or inline cart-page form, not a modal that blocks the checkout button.
- Test removing the popup entirely for users who land directly on a PDP via paid traffic — these users have shopping intent, not browsing intent; the popup interrupts purchase flow.
04
App Ecosystem
What's installed vs what's missing from best-in-class Luxury Fragrance stores
Present (13)
Klaviyo (Email + Popup)
Email Marketing & Lifecycle
Confirmed company_id VKRFyd. Powering welcome popup — popup is mis-configured (fires on homepage entry AND over the cart drawer — see HP_F01 and CART_F02).
Hotjar
Session Recording & Heatmaps
Site ID 3346660. Active session recordings — confirms the team is investing in qual UX research.
Microsoft Clarity
Session Recording & Heatmaps
Site vg8i833jg7. Runs alongside Hotjar — some redundancy; consider consolidating to one session-recording stack.
AB Tasty
Experimentation & Personalization
Account 44369c7c4d3db3136269770690147452. Enterprise experimentation platform — gives the team the runway to A/B test every recommendation in this audit.
OneTrust Cookie Consent
Privacy & Compliance
Properly scoped for EU primary market; fires before tracking pixels.
Google Analytics 4
Analytics
Property G-QJMZ0BCNMY routed through tr.parfums-de-marly.com (1st-party tracking proxy — robust against tracking blockers).
Langify
Multi-language / Localization
Extension v88 active — powers EN/FR/DE/IT/ES storefronts for the international footprint.
Zendesk Chat
Customer Support
Widget key cb45052a-e355... Live chat visible in bottom-right on every page.
Alma BNPL (3x installments)
Payment / BNPL
Confirmed on Layton PDP: 3x €75 free of charge. Well-matched to €200+ fragrance price points.
PayPal Messages + Buttons
Payment
PayPal SDK loaded with messages + buttons components, but PayPal Express is NOT surfaced in the cart drawer (see CART_F01).
Shop Pay (Shopify-native)
Express Checkout
Shopify Shop module loaded, cart-sync active — but Shop Pay express button is NOT surfaced in the cart drawer.
TikTok Pixel
Ads / Tracking
SDK CKJUD3RC77UA008N0MF0 active — paid social acquisition channel.
Snapchat Pixel
Ads / Tracking
Pixel d2348332-6534-... active — secondary paid social channel.
Missing (8)
Reviews App (Yotpo / Loox / Okendo / Stamped) Critical
Reviews & Social Proof
📈 ATC Rate +18–22%
Present on 10/10 beauty benchmark stores; 100% of luxury fragrance peers (Creed, MFK, Byredo, Le Labo, Diptyque) ship reviews
Find-Your-Scent Quiz (Octane AI / Shop Quiz / Jebbit) Critical
Product Discovery
📈 First-purchase Rate +15–25%
Adopted by 6/10 luxury fragrance peers — primary discovery path for first-time visitors who don't yet know scent vocabulary
Loyalty / Rewards (Smile.io / Yotpo Loyalty / LoyaltyLion) Recommended
Customer Retention
🔄 Repeat Rate +15–20%
Standard for luxury fragrance — buyers who land a second purchase have 4–6x LTV; loyalty tiers (Bronze/Silver/Gold) align well with multi-bottle collectors
Subscription / Auto-Replenish (Recharge / Loop / Skio) Recommended
Recurring Revenue
💰 LTV +30–50%
4/10 broader beauty benchmark; for luxury fragrance, a 'monthly discovery' subscription (rotating samples) is the dominant pattern (Scentbird-style)
UGC / Instagram Shop (Foursixty / TINT / Pixlee) Recommended
Social Proof
📈 PDP Conversion +8–12%
Standard for luxury fragrance peers — visible Instagram feed on homepage + UGC carousel on PDPs
Wishlist App (Wishlist Plus / Smart Wishlist) Recommended
Engagement
📈 Return Visit Rate +20%
Useful for luxury fragrance where the buyer journey is long — bookmark-to-buy is the dominant pattern; brand already has a bookmark icon on PDP image but no functional wishlist page
Engraving / Personalization App (Inkybay / Customily / Bold Product Options) Recommended
Personalization
✨ AOV +5–10%
Brand HAS a 'Personalize' button on PDP and 'COMPLIMENTARY ENGRAVING' in announcement bar — but the personalization tool is unclear; an in-PDP visual engraving preview would lift completion 25–35%
Sample / Discovery Funnel Tool (custom or Conjura) Nice-To-Have
Sample Strategy
💰 First-Purchase Rate +12%
Luxury fragrance peers all run a 'sample → full size discount' loop (purchase sample → email with 30% off full size); the brand has Discovery Sets but no automated funnel
App Stack Assessment
Parfums de Marly's app ecosystem is strongest where the team can directly measure (Hotjar, Clarity, AB Tasty, GA4) and weakest where the customer needs reassurance (no reviews app, no quiz, no loyalty, no wishlist). The team has clearly invested in experimentation infrastructure — which is excellent — but hasn't yet wired the conversion-side apps that the experimentation platform exists to test. Installing a reviews app (Yotpo or Okendo) and a Find-Your-Scent quiz (Octane AI or Shop Quiz) would unlock the two single highest-impact UX recommendations in this audit. The Klaviyo popup mis-configuration (firing over the cart drawer) is the most urgent operational fix — it's a revenue leak that doesn't require any new app, just a Klaviyo flow rule update.
Confidential — Prepared for Parfums de Marly by Growisto | June 2026